On October 30, 2023, President Biden signed a sweeping executive order promoting the responsible development and use of artificial intelligence (AI). While aimed at government policy, the order has major implications for AI oversight and ethics that business leaders should understand.
Here’s a breakdown of the key elements and why they’re important to you and your business:
Managing Risks
The order states, "Responsible AI use has the potential to help solve urgent challenges while making our world more prosperous, productive, innovative, and secure."Â
Why is this important? It signals that the government will take steps to allow innovation while mitigating risks. Firms need to ensure their AI is developed safely and ethically.
Guidelines for AI Systems
The order establishes "guidelines and best practices for developing and deploying safe, secure, and trustworthy AI systems."Â
Why is this important? It means companies may soon face new standards or regulations for aspects like fairness, transparency, and security. Leaders should proactively consider how their internal systems and processes can accommodate these.
Attracting Talent
The order aims to "attract and retain talent in AI and other critical and emerging technologies."Â
Why is this important? Competition for top AI experts is fierce. Policy changes like visa reforms could expand the talent pool. Businesses should prepare to leverage these changes and enhance recruiting.
Equitable Use
The order states AI use must be "consistent with protections for privacy, civil rights, and civil liberties."Â
Why is this important? Scrutiny of algorithmic bias will increase. Firms need auditing processes to identify discrimination risks and mitigate them.
Consumer Risks
The order discusses addressing "fraud, discrimination, threats to privacy, and other risks" from AI.Â
Why is this important? Companies employing AI must carefully evaluate its impacts and prevent unfair or dangerous outcomes. Responsible AI is essential for customer trust.
Competition
The order also promotes "competition in AI and related technologies."Â
Why is this important? Reviews of mergers and potentially new antitrust rules could increase. Dominant players may face more constraints. Competition may intensify in some AI spheres.
Conclusion
By prioritizing oversight, ethics, and responsible innovation, the administration is signaling a new policy direction.Â
Executives should prepare now to meet rising public expectations for AI that serves society. Early action on governance and risk management will be critical.